SEM Manager, Libertex

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-Responsible for PPC performance for Apple search ads (ASA), Google Search & YouTube, Google Universal app campaigns (GAC), Petal Ads (ex.Huawei)
-Data analysis and reporting in collaboration with marketing intelligence team (back-end reporting on tracking and attribution, channel, creative performance and other analysis)
-Liaising with marketing intelligence team and creative teams in order to produce appealing campaigns that will maximize performance. 
-Liaising with Google and Apple representatives on a bi-weekly basis
-Reporting to management on campaign results

July 2021 – April 2024

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Campaign Delivery Manager at Exinity, Forextime (FXTM) & Alpari

- Generating campaign ideas, creating campaign briefs and making sure that they are distributed among all relevant departments.
- Responsible for FXTM digital marketing campaigns from inception to delivery and performance evaluation
- Liaising with front and back end developers to fix issues and ensure the website is updated
- Reporting on the creative assets performance 
- Generating PPC performance reports in Google data studio 
- Creating process documentations 
- Co-ordinate between all departments in the Commercial sector of the business between UK, China, Nigeria and Cyprus teams
- Adhere to campaign and project deadlines
- Maintain an up-to-date checklist of asset deliverables
- Perform quality assurance checks on published online material and create reports

May 2020 – June 2021

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Digital Advertising Manager at Trade.io & TioMarkets.com

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- Successfully led the company (TioMarkets) to its first 10,000 quality leads within 6 weeks

- Responsible for online advertising activities (Google AdWords (Certified), Facebook, Apple Search Ads, Adroll, Linkedin, Twitter, Taboola and other programmatic advertising channels)

- Advance Retargeting Methods

- A/B Testing

- Setup tracking via Google Tag Manager and UTMs, S2S

- Reporting via Google Data Studio, Hubspot, Google Search Console, Appsflyer, GCM

- Social media marketing activities

- Brand awareness

- Growth hacking and lead generation

- Formation of Digital Marketing Strategy both paid and organic

- Liaise with content, and creative departments to create appealing content

- Use of Analytics and BI tools for performance evaluation and optimization of the campaigns

- Reporting directly to CMO and CEO

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March 2019-November 2019

 

Designer, Marketing and Brand Manager at Siima MotoWear

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- Responsible for the company's on and off-line marketing (PPC – Facebook Ads, Google Ads, Quora, Reddit, SEO, Social Media, Email Marketing, Web Design, Design of Ad Campaigns, Content Writing, Collaboration with stakeholders, participation in events in Cyprus & abroad etc)

- Liaising with R&D department for the development of new products. Design and launch new products.

- Conducting market analysis and defining the company's marketing strategy

- Conducting competitor research

- Responsible for the smooth integration of Google Adwords, Google Data Studio, Google Search Console and Google Tag Manager

- Responsible for crafting appealing ad messages, starting and managing online campaigns in Google Adwords, Facebook, Quora and other PPC channels

- Conducting research to find new ways to further promote the brand and it's products

- Allocation of financial resources where they are needed the most

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January 2012-2022

 

Digital Marketing Specialist at PropellerAds (Fixed-Term Contract)

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- Responsible for the creation of PPC marketing strategy

- Managing Facebook & Adwords campaigns targeting different niches such as Cypto and ICO products, Affiliate Marketing, Ecommerce, Dating and others

-Generating ideas for high quality creatives that will increase ROI

-Liaise with the marketing team to create quarterly action plan. Liaise with design and content department for the creation of appealing landing pages and ads

- Global campaign planning and segmentation (GEOs, CPC, etc.)

- A/B testing of landing pages, creatives and ppc campaigns

- Reporting directly to the Marketing Manager

- Review and daily overview and optimization of the company's digital marketing campaigns

- Part of the team responsible for the company’s offline appearance. Participated in Facebook Ads Summit 2018.

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December 2017-December 2018

 

SEM/PPC/SEO Specialist at MediaLink Digital Agency

 

Google Certified PPC consultant. ON and Off-site SEO for a variety of clients ranging from financial services to renewable energy, automotive, hotel and tourism, properties and other local businesses looking to expand locally or globally.

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Creation of a strong presence in search engines through backlink development, PR and competition monitoring. Extensive knowledge of social media PPC and management. December 2016-December 2017

 

Digital Marketing Specialist at Yoshiro Digital (Chellaul Corporation)

 

Being part of the digital marketing team. Managing clients’ social media accounts, conducting email marketing and providing other digital marketing and business development consultancy services.

 

Part of the SEO team. Use advance keyword analysis through to identify top short and long tail keywords. Optimizing websites for better google search ranking. Analyzing large amounts of data and suggest new directions which the client should focus on.

 

March 2016-December 2016

 

Researcher and Assistant Business Consultant at the Management Center of the Mediterranean (Fixed-Term Contract-Part of “Leading by Example” Project)

 

Engaged with civil society, peace-building, capacity building and environmental projects. Conducting research and submitting project proposals. 

 

Have created and submitted my own project proposal. Responsible for funding and networking for the organization’s currents and future projects and strategic direction. Assisting in the implementation of business and non for profit projects. Part of the organization’s marketing and promotion team, February 2016-November 2016

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Business Consultant at N. Nicolaou Sports LTD

 

Among others: Being part of the product development and testing team. Understand user behavior towards the products. Giving advice regarding impactful marketing and promotion in order to extend sales.

 

Making sure the company is well exposed in social channels. Managed clientele feedback and inquiries. Suggested new ways to promote the company’s marketing campaigns. Overall, an increase of 60% in sales and 85% in customer satisfaction was achieved

 

September 2009-April 2013